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Unique styles from independent artists making their mark. Support rising stars and express your individuality.

East Rock's New Arrivals

East Rock Exclusive Merch– Authentic, stylish, and made for those who live and breathe independent music.

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Shop by Brand

  • East Rock

    East Rock

    Since 2019, East Rock Entertainment has been dedicated to empowering independent artists...

    East Rock

  • EFIL

    EFIL

    Welcome to EFIL, founded by Matt Schultz EFIL; for when life gets...

    EFIL

  • Matt Schultz

    Matt Schultz

    Matt Schultz is an American rapper from Jacksonville, Florida, known for his...

    Matt Schultz

  • ONB

    ONB

    ONB, hailing from the small town of Ponca City, Oklahoma, is a...

    ONB

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